Presentation of content is an art, and webmasters need to understand this aspect of marketing. Contents to be submitted to long before going to the users and especially to search engines. For the presentation of content you need to follow the points listed below.

For a description of the title, use the tag H1;
Choose easy to read fonts;
Use the corresponding text in the alt tags for images;
Use a unique title and meta tags for each page of your site;
Use clear navigation and the "bread crumbs";
The content should be well-written. No spelling errors;
Divide the text into paragraphs - so the text is easier to read;
Create contextual links to internal pages wherever appropriate;
Do not hang a lot of ads on the page - it may turn away from you the users;
Regularly updated content;
Avoid using frames and scripts JavaScript.